Saturday, March 17, 2007

What Does PLR Really Mean, Anyway?

If you've been involved in internet marketing for any length of time, you've come across the phrase private label rights, or the initials PLR. You've also seen products that include resell rights, master resell rights, source code rights, and just about every other "rights" you can think of.

But what do they all mean? What's the official definition of "resell rights" for example? How do you know what, exactly, you can do with an ebook or info product that includes private label rights?

Here's an answer that frustrates me (and it may make you feel the same way) -- there is no official definition. I can release a product with resell rights and give you the same rights as someone else who releases a product with private label rights. There is no way to tell exactly what rights you have without reading the specific license agreement. (Note: some products don't even come with explicit info on what rights are yours, so be careful not to assume too much!)

However, there are some definitions that are usually understood among most parties in the internet marketing world. These can help you make sense of what's out there.

Resell Rights: You can resell the product and keep the money generated. Usually you're not able to change the product in any way, you must sell it as-is.

Master Resell Rights: You can resell the product and you can also sell others the rights to resell the products. In some cases you're able to resell the "master rights" to others, but in most situations I've seen, master rights only gives you the right to sell "plain" resell rights.

Branding Rights: You're allowed to put your name (and usually an affiliate link) on the product and resell it. Sometimes master resell rights are included, but not always. Usually the rights are the same as plain resell rights, with the addition of your name and URL.

Private Label Rights: You are allowed to put your name on the product and resell it. Often you can actually claim copyright, but sometimes the original copyright has to remain. Most private label rights products also allow you to modify the actual product -- in the case of an ebook, you'll usually receive a Word DOC file that can be altered and turned back into a PDF ebook. With a software product, you'll get the actual source code with which you (or a programmer you hire) can make changes.

Of course, since the product creator can define their own terms, you may end up with a license that encompasses some, or even all of the above. Read your license agreement carefully and if you have questions, ask the product creator for clarification. Then get started using those rights you've purchased to make more money on the internet.

About the author:

Jay Jennings is a programmer/marketer who's been working his online business full-time since May 2004. He's the creator of multiple tools for internet marketers including PLR Commander, a utility that organizes and reminds you to use your resell rights products. You can find more info at

Tuesday, August 22, 2006

Getting Your Ebook Started

While everyone knows that having your own ebook to sell can be the way to making money on the internet, a lot of people get stalled because they can't figure out exactly what they should write about.

Some people with a "writing background" can't imagine that as a problem, but for "normal" people it can mean the difference between writing an ebook -- or never even getting started.

I discovered a formula for writing an ebook in the Instant Info Riches manual -- and turned that formula into a piece of software that will help you discover what niche you should target when you create your own ebook. is the name of the web site where you can get the Sonic Info Riches software. It will help you brainstorm ebook ideas, help you evaluate which ebook idea is the most valuable, and then help you create an outline for your ebook.

Sonic Info Riches is easy to use -- and for those people who are stuck getting their first ebook written, it could be a lifesaver!


Friday, April 21, 2006

Ebook Compiler

When most people think of the phrase ebook compiler, they think of a program that takes many different pages, usually HTML pages as if from a web site, and "compiles" them into a self-executing program, usually a Windows-bassed EXE file.

The main problem with a typical ebook compiler is that is generates an ebook that's only usable by people using Windows -- and while that is a majority of the market, the number of Macintosh users are multiplying and even more importantly, Mac users are known for being a bit "rabid" about things they like.

Which means if you come out with a product that works on a Mac, and solves a problem, Mac users may become your biggest cheerleaders!

There are a couple ways to handle the cross-platform ebook dilemma -- the first is to use the PDF format to create your ebook. Every major (and most minor) computer systems have freely available Adobe Acrobat Readers, so everybody can use a PDF ebook.

Another way to handle the problem is to choose an ebook compiler that generates both Windows and Macintosh ebooks. One of the best on the market is Sonic Info Builder. It allows you to compile existing web pages, text files, audio and video files, and PDF documents into one ebook -- and it will generate two version: one for Windows and one for Mac OS X.

Sonic Info Builder is available for less than $100 and is a digital product -- which means you can download it immediately and get started with your new ebook compiler right away.

Wednesday, March 22, 2006

Ebook Software Available

Sonic Sound Show is now available!

This ebook software will help you make a multimedia info product from an existing MP3 file. You've got to try it to believe it!

Sonic Sound Show Ebook Software

Saturday, March 18, 2006

Audio-based Ebook Software

I'm just about to launch Sonic Sound Show, a cool utility that allows youto start with an audio file and end up with a really neat information product.

Friday, February 17, 2006

Looking for ebook software?

There are so many options for how to create an ebook that your head can soon be spinning. To be totally honest, even I have created ebook software that can be used to create information products.

But I am planning to cover as many different options as I can find -- and help you try to make sense of why one tool maybe be better for you than another.


PS - Yes, I may include links in this blog that are affiliate links but I'm fairly picky about what I promote. That said, if I link to something which you buy and feel it's garbage, please let me know.